If you are like most local businesses, all you want for Christmas this year (and all you want year-round) is to get more customers, sell more products and services, and increase your company’s bottom line. The great news is that there are some things that you can do right now, on your own and with the help of a Utah SEO company, that will increase your online profile and get more business this coming year.
The first key to successful local SEO is understanding what your current and potential customers are searching for. Enlist the help of a Salt Lake City internet marketing firm to research keywords (related to your products and services) that are performing well in your area so you know where to target your efforts. Often the more specialized your keyword phrase is, the more likely you will be able to successfully target your customers—general phrases such as “restaurants in Utah” will be more difficult than specific keywords and geographic locations such as “Mexican restaurants in Salt Lake City”
If you own a brick and mortar business in your area, you should be placing emphasis on generating foot traffic, and website marketing in Salt Lake City is actually one of the most cost-effective things that you can do to boost local traffic in your area. To ensure that people can find your business when they are searching:
Search engines are designed to crawl all the sites on the web, index the information, and match it with relevant search inquiries. You can help search engines do their job by creating a site that is easy for them to crawl and index. That means having:
More and more people today rely on online reviews to decide whether they want to do business with local shops. While it might seem tempting to go online and create fake positive reviews from made-up customers, this is a very bad idea. Actual customers can often spot a false review (which damages your reputation), and if search engines discover that you’re engaging in this practice your site will be punished as a result.
Instead, ask customers who had a good experience to please provide a review on one of your profiles. Recommend a few different sites where they can review, but don’t ask them to review on every site—that’s time-consuming and may lead them to abandon the idea altogether. Instead ask for a review on just one site.
The local businesses that are most successful at generating traffic and increasing customers are the ones that do something. You may not be able to do everything today, but hiring a Utah SEO company and getting started with something can provide an immediate boost to your business.