In parts one and two of this multi-part blog series, we’ve been looking at all the relevant factors for business owners or online marketing pros choosing whether to keep SEO services in-house or outsource them. There are benefits to both these approaches depending on your needs and the circumstances of your business, but knowing the […]
Google has announced it’s bringing back the business description field within Google My Business listings, an important development for online marketing pros. This return, which is already in testing, allows up to 750 characters rather than the crazy 4,500 that were part of the last iteration (the first was just 200, so they’ve been all […]
If you’ve ever worked with SEO professionals or have taken part in the field yourself, chances are you’ve heard the term “site migration†quite often. This is a basic and common event that can have a major effect on your site’s visibility to search engines. At SEO Werkz, our SEO services include helping with everything […]
Within certain corners of the online marketing world, site migration has a bad reputation. Many in this world mistakenly believe that all site migrations, even the best ones, will result in significant losses to traffic and revenues – this simply isn’t the case. That’s not to say that all site migrations will go without any […]
In a few of our recent posts here, we’ve discussed some of the basics of site migrations. Within the world of SEO and internet marketing, site migrations are both incredibly common and hugely important. These events, which describe changes in any area that affects search engine optimization, can be done sub-optimally if you don’t have […]
We’ve been talking a lot in this space recently about site migrations, an essential area of internet marketing across numerous industries. This process, which involves any major site changes that might impact SEO, is highly detailed and requires careful planning to execute properly. Broadly speaking, what are the steps you’ll follow during this process? Here […]
Recently in this space, we discussed some of the major pitfalls that can come with a site migration that isn’t done properly. A site migration is a detailed and involved process, and you need an SEO consultant that has been through it before and can guide you through it. With that in mind, here’s part […]
Google’s Chrome browser recently ramped up website security, so unless you keep your site current with industry encryption standards, it could hurt your standing in the search engine rankings. Specifically, Chrome has begun flagging sites as “Not Secure†if they haven’t upgraded to HTTPS protocol. Not only do search engines penalize you for not having […]
Within the world of social media marketing, Twitter is becoming a more and more important tool. Any major branding effort that doesn’t involve Twitter is likely missing out on major demographics and growth areas, just like the one that doesn’t include a major site like Facebook. If you’re a business just getting into the Twitter […]
As technology continues to advance, the world of online and digital marketing continues to change. One big area that’s making a huge impact on searches and the entire realm of search engine optimization? Voice search. Mobile devices are already a huge area, making up over half of all online searches today – but voice queries […]
