In case you haven’t heard (or experienced it yourself), mobile browsing is kind of a big deal these days. More people today browse the Internet from a mobile phone or tablet than a desktop computer, and that trend isn’t reversing any time soon. That means any company wanting to attract customers should have a robust […]
There was a time when companies would create websites for desktop browsing only. In the mid-2000s when the first Blackberry and iPhone devices came out, companies were advised that they should have “mobile websites” for people to browse—although some choose to make users browse their normal site by pinching and zooming. Usually these sites were […]
I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a banker learn SEO? He should not. Why should a gardner know all about user experience? He should not. But how about applying some common sense to […]
The case for a clear Call to Action on your homepage It’s a vastly overrated notion that a homepage should include all sections of your website and serve all kind of visitors. It needs one clear call to action. Clutter: To make disorderly or hard to use by filling or covering with objects The need […]
Hard to believe, but it’s been 2 weeks since I wrote last. Its been a very busy 2 weeks. I will cover what I have been doing lately in the next couple blog posts. I was sent a web page by an associate the other day about 3 Google Tools to Check Before Starting a Business. It […]
Whether you’re changing your backend Content Management System or just giving the site a new look and feel, it’s important to plan each phase of the redesign process so you don’t lose your existing rankings and traffic. In this post I will cover three different topics. First, when you should redesign your website. Second, why […]
In the last 12 months, over 70% of company marketing departments redesigned their websites to modernize its appearance and bring it in line with their branding efforts or to optimize for better lead generation. Modern design elements and an intuitive navigation structure can have a large impact on how customers view your company, so it […]
Responsive Web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors) The Responsive Web Design concept was created a couple years but has really taken off […]
