Utilizing Social Media for Increased Holiday Engagement, Part 2

In part one of this two-part blog series, we went over the ways various social media platforms can benefit your branding and marketing efforts over the holiday season. These tools are important throughout the year, of course, but they take on increased emphasis during this part of the year, when consumer purchases are way up and there’s a bigger eye toward maximizing brand awareness.

At SEO Werkz, we offer a wide range of internet marketing services, including high-level social media marketing solutions that cover every platform you might be interested in utilizing. In today’s part two, we’ll go over a few specifics in terms of how often you should be posting on each platform this time of year, how to properly schedule and plan your posts, and the important holiday dates to keep your eye on as the season rolls in.

Post Frequency

In part one, we went over how each individual platform holds value for you during the holiday season, plus the types of posts to consider for each. But how often should you be posting on each of them?

In reality, the answer here depends in large part on your business and the areas you want to focus on. If you’ve noticed over the years that certain networks offer the best opportunities, you may emphasize them more than others. With that in mind, here’s a broad general range of how often you should be posting at a minimum and maximum on the major platforms:

  • Facebook: A minimum of three posts per week, and a maximum of around 10 posts per week.
  • Twitter: We recommend at least five posts per day, and there really is no maximum for Twitter posts as long as you are actively and positively engaging potential clients.
  • Pinterest: At least five posts per day, ranging up to 10 per day.
  • Instagram: Similar to Facebook, we recommend roughly three posts per week up to 10 posts per week.

Scheduling and Planning

We know the holidays are a busy time for everyone, including your social media team. For this reason, utilize the tools available to you in terms of planning and scheduling – Facebook, for instance, has a native post scheduler that allows you to map things out days or weeks in advance, and the other networks all have similar tools available. Also be sure to download mobile apps for each platform so you can tinker with them even when you aren’t in the office.

social media increased holiday engagement

Important Dates

Just in case you need a reminder, here are the important 2019 holiday dates to keep in mind:

  • November 28: Thanksgiving
  • November 29: Black Friday
  • November 30: Small Business Saturday
  • December 2: Cyber Monday
  • December 3: Giving Tuesday
  • December 22 to December 30: Hanukkah
  • December 24: Christmas Eve
  • December 25: Christmas Day
  • December 26: Kwanzaa
  • December 26: Boxing Day

For more on utilizing social media properly during the holiday season, or to learn about any of our social media, SEO or PPC services, speak to the staff at SEO Werkz today.

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