Within the world of internet marketing, drawing traffic to blog posts is a vital consideration. If you’re trying to draw more traffic to your blog, Facebook is one excellent outlet to think about.
How can you optimize your shares of your blog content for both visibility and reach using Facebook? Let’s go over a basic step-by-step plan.
The kinds of Facebook posts that catch attention have a few common qualities: Catchy headlines, eye-drawing design and text above the image that makes the reader want to continue with the article. Pique interest with the headline, text and the link description – Facebook automatically pulls these from your blog when you make a post.
From here, grab attention with your visual. Use large images to show infographics and charts, and be sure to add a link to the blog.
Once you’re happy with your post, publish it during a time when most of your fans are online – to find this out, navigate to Page Insights and click Posts. This will show you the optimal times to publish. Also, have your team members like and share the post to reach more people organically.
Next, target one of two audience groups: People who like your page (and their friends), or people who have engaged with your page in the past. In the latter case, you’ll need to create a custom audience, which is done in the Facebook Ads Manager under the Audiences page.
Also be sure to set a budget and duration for any boost promotions. You don’t need a huge budget – a single-day amount of $20 is usually fine to start with.
Wait a few hours for results to come in after posting, and then expand the promoted post audience. People are more likely to trust your content if they see a few people have already like it before you promote it. To broaden your reach, target blog readers, customers, warm leads and people interested in topics related to your business.
Finally, check a Facebook promotion after a while to see how it’s running. Look at the Boost Post report on your page, which will give you metrics you need to see. Additional rate metrics can be found in the Facebook Ads Manager under Customize Columns.
For more on how to use Facebook to broaden your blog reach, or to find out about any of our SEO services speak to the pros at SEO Werkz today.