Online marketing experts, particularly those for small businesses, are always looking for ways to target specific customer bases. Broad-facing public social media areas remain vital in this sphere, of course, but as some of these networks have increased their emphasis on private communication, there have been some small shifts in resources to increase the importance of targeting specific demographics already identified.
At SEO Werkz, our social media marketing experts are here to tell you about one excellent tool at you disposal in this area: Facebook Lead Ads, which refer to a specific form of targeted advertising aimed at increasing the size of your customer base. In this two-part blog, we’ll go over what Facebook Lead Ads are and the process you can take toward creating them.
Facebook lead ads are dedicated to targeting specific audiences as part of outreach efforts to grow a membership base. Their primary feature is automatic syncing – this feature can delve into your previous contact and email lists and target those on it with specific messaging via new email ads. This allows you to skip the step of organizing these yourselves, plus lets you aim your efforts at a group of people you know has at least some prior interest in your brand or products.
Now, let’s go over the steps to take to create a Facebook Lead Ad:
In most cases, we do recommend keeping things relatively simple here. Like with many other elements of website marketing, time is of the essence – far fewer new leads will fill out your form entirely if it takes too long to complete. Remember that once you have contact info, there are other ways of finding further information later on.
Some important areas to consider as you create your ad:
One huge element of your copy is the call-to-action, which encourages the audience to a specific task or function. Some of the simplest options here are calls to download something, subscribe or sign up to a list, or learn more information.
For more on creating a Facebook Lead Ad, or to learn about any of our social media or SEO services, speak to the experts at SEO Werkz today.