Toxic Backlink Basics, Removal and Prevention, Part 3

In parts one and two of this multi-part blog series, we’ve gone over everything you need to know about toxic backlinks within SEO. While quality backlinks are a huge part of maintaining your site’s domain authority and visibility, toxic backlinks will not only fail to accomplish this purpose, but also potentially damage your site in other ways as well.

At SEO Werkz, our link building and other off-site optimization services are just one part of our comprehensive SEO solutions, and include professionals well aware of toxic backlinks and how to avoid them. In today’s final entry into our series, we’ll go over what to do if you’ve identified toxic backlinks on your site and are looking to remove them, plus how to go through the important disavowing process for these backlinks so they do not become an issue again in the future.

At the end of part two of our series, we left off discussing a “whitelist” you can create while testing your site for toxic backlinks. This will include domains with low toxic scores, or others you know are natural and of high quality, that you want to be kept. Once you’ve completed this list, only toxic links will be left from your basic site audit.

Especially in cases where you’ve received a manual action, you may have to remove a number of toxic links. Here’s the process for doing this:

  • Remove list: Most backlink audit tools contain this basic feature, which allows you to list all the links you want gone here and then to a Delete tab.
  • Connection: Under the Remove tab, you can link your email address. This allows you to send remove requests easily.
  • Send and monitor requests: Using the templates present, you can easily send removal requests. From here, regularly check the status column in your audit, which will show you where each request is.
  • Export list: If needed, you can export the removal list.

Disavowing Toxic Backlinks

In some situations, standard site audits and link removal methods will not go far enough. You will have to take further steps to “disavow” toxic backlinks, or to request that Google will ignore links when analyzing your site’s ranking factors. The steps for disavow requests are as follows:

toxic backlinks removal prevention

  • Upload disavow file: Usually into a tab in your audit tool.
  • Add links: Tag all the links you want disavowed in your audit tool.
  • Export: When the list is complete, export it.
  • Google upload: Finally, go to Google’s Disavow Tool (you must be logged into Google Search Console) and upload the file to finalize the request.

For more on toxic backlinks and how to avoid or remove them from your site, or to learn about any of our SEO, PPC or other online marketing services, speak to the staff at SEO Werkz today.

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