In part one of this two-part blog series, we went over some basic tips on selecting an SEO company to hire for your business’s marketing efforts. There are a number of SEO companies and experts out there, each with their own distinct approaches and reputations, and selecting a reliable one for your business will make a big impact on search engine optimization and several other marketing areas.
At SEO Werkz, we welcome comparisons of our SEO services and other marketing solutions to our competitors. Not only do we want businesses to get the best possible services, we’re supremely confident your research will show you that we’re the best SEO company to provide these for you. In today’s part two, we’ll go over a few other important areas to keep an eye on when selecting SEO professionals, plus a couple red flags that might signal you should look elsewhere.
You should absolutely never move forward with a given SEO or marketing company if you have not taken a detailed look at their online reviews, case studies and various client testimonials offered. Online reviews today offer several robust avenues for finding impartial, unbiased opinions about a company – how they’ve worked with clients in the past, their success metrics, their reputation and much more.
It’s also important to note that while SEO itself is a vital piece of any online marketing effort, it’s not the only factor. There are several others, from content optimization to PPC, social media marketing areas and various landing page formats, and generally speaking it’s best to go with comprehensive professionals who understand and cover all these areas within a single package.
If online reviews aren’t giving you the entire picture, request specific case studies from the agency. This can generally be done by calling or submitting an online form, and will offer you detailed information on what the agency can do. Down similar lines, you can also request direct references from the agency, though realize there may be some slight bias here if they’re the ones choosing the reference.
There are a few red flags that might indicate a less-than-reputable SEO company. These do not necessarily disqualify a company, but at the very least they should prompt further investigation:
For more on selecting reliable SEO pros, or to learn about any of our SEO, PPC, web design or other services, speak to the staff at SEO Werkz today.