Back in May, Google introduced an update that would quickly give retailers who run Local Inventory Ads another way for their searchers to find out of certain products were available in a given local store. The functionality, which went live in July, was included in several large retailers. Now, Google is doubling down on this […]
After a tease and a beta testing phase, Google has finally rolled out a long-awaited Search update that could have a large impact on online marketing sites everywhere: similar audiences for Search. In a very general sense, similar audiences enables internet marketing advertisers to target specific users searching for the same kinds of things as […]
Any major Google update will draw wide reactions within the SEO community, and a recent update called “Fred” is no exception. Confirmed by Google’s Gary Illyes, the Fred update is believed to mostly target sites with low-quality content and backlinks, and sites that prioritize revenue above helping their own users. Many of the details of […]