If you’re a veteran of the SEO field, you’re very familiar with what the “O” in this acronym represents. It stands for optimization, one of the most vital factors in any online marketing company with a focus on SEO.
In many cases, this is referring to “on-site optimization,” or any factor that helps promote your visibility to Google and other major search engines. There’s also “off-site optimization,” which includes elements like social media, links and any outside marketing you do. If you do it the right way, these factors will cause your rankings to increase in a major way.
Here are a few vital tactics for helping improve on-site optimization for your internet marketing:
Content has become king in the SEO sphere in recent years. Google is heavily focused on the specific content on your site – which solutions it solves for customers, how it’s presented and whether it looks professional. They look for the presence of your keywords, but not in a clearly stuffed in format. They want to see content that informs your visitors, yes, but also that engages them with your products.
This might be the most important individual factor for Google rankings. If your site doesn’t function optimally or has even a single roadblock to basic user function, you’ll get dinged heavily.
Any periods of inactivity or down time will carry significant penalties. If your product doesn’t display properly across mobile or another format, that’s a big negative. If customers don’t find a streamlined, easy-to-use product, they’re going to look elsewhere – and Google is going to notice.
Down these same lines is the appearance of your site, which means more than you might think. People care about the aesthetic qualities of their online experiences, sometimes in subconscious ways that might draw them to or from your products.
This is a slightly more complex process that helps ensure that Google is actively aware of your site. This is done on the coding side of things, with programming that allows Google bots (and bots from other major engines) to access and read data on your site. If no one on your team possesses these skills, you need to reach out to someone who does.
Like with so many other parts of the industry, that’s where SEO Werkz comes in. Our programmers know exactly how to make your site visible to Google, and the rest of our team knows just how to maximize your on-site optimization. Speak with us today about our innovative search engine optimization solutions.