For too many internet marketing companies, the stone that’s left unturned within social media is LinkedIn. Some managers assume this is only a job posting site and nothing else, and don’t do enough to maximize their presence.
In reality, LinkedIn is far more than this. It’s a way to grow business connections and improve your presence in several big areas. Let’s look at a few solid tips for helping grow your community on LinkedIn.
In many ways, LinkedIn is really a social network. Growing your following can be done in many of the same formats you’d look to for sites like Facebook or Twitter – post updates and share discussion-worthy content regularly, and be responsive. Don’t leave your LinkedIn page as just a summary, and forget about its other areas of usefulness.
Resources and Useful Information
Make sure there are relevant resources for people to visit when they hit your page – this gives you an air of credibility and practicality. Whether this is a white paper or a special report that could interest a potential customer, share content that’s educational and will establish you as an authority. Cut out self-promotion and go right to things your potential customers care about. This will make prospects more interested in engaging with you.
Look around for the kinds of content that’s resonating with the audiences you want to draw. You’re creating extremely targeted content here, so being clear on your audience and their interests is vital. This is a great way to interact with your general community.
Find groups that are related to your industry, join them, and become an informed part of the conversation. Over time, as you establish a good reputation for authority in these groups, you can steer people toward your brand and company page.
Utilize All Your Space
Use your entire LinkedIn page to show what your business is all about. Utilize background header images for logos, either for your business or for clients you’ve worked with. Include strong calls to action – content that drives users to contact you.
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