Social media has been at the forefront of online marketing and only coming on stronger for years. It’s a huge part of any internet marketing company, and while it can be tantalizing to spread your business out among all the options available out there, some forget to spend enough time focusing on the big daddy of them all: Facebook.
With a larger user base than the population of China – over 1.75 billion members around the world and billions of ad clicks per year – Facebook is a massive tool to help grow your business. There are dozens of reasons why you should be spending your money on Facebook advertising, and here are some of the best ones.
For starters, Facebook ads are both affordable and extremely flexible within their pricing structure. They often cost pennies compared to what other channels can run you, and Facebook has a number of ad plans specifically tailored to people who can only spend very limited funds.
This realm is all about cost per new click earned, and Facebook is consistently the lowest. As little as $1 a day can bring 4,000 new eyes to your products.
Once again, Facebook stands out here for their detail and level of flexibility. Facebook ad targeting allows a spectacular amount of filtering, with everything from broad trends to the tiniest details available as a filter for you to separate your demographics.
This is perfect for all business, and especially niche businesses with limited and specific audiences.
Not only will Facebook help you draw in customers, they’ll even copy your user interest template and organically find you new customer bases among people with similar interests. This is a feature called lookalike audiences, and makes user acquisition a whole new ballgame for many businesses. A company like Facebook doing some of your marketing work for you makes their well-priced product seem all the more valuable.
You can use custom audiences to remarket and target people who have already visited your site, especially people who may have shown interest but ultimately didn’t take the leap and purchase any products. Remarketing is a great way to stay relevant in the minds of potential customers who are on the fence.
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