Things move extremely fast in the world of social media, and for business owners and social media managers, one example to be wary of here is the social media crisis. Many businesses will find themselves in some kind of such crisis, often accidentally, but like many other issues that may crop up within a marketing […]
There are a few channels that modern digital marketers and business owners simply must be attentive to when marketing their brand and products, and social media is at or near the top of any such list. Numerous consumers utilize social media to help them with product and purchasing decisions, and optimizing your business for these […]
For a huge number of businesses in a variety of industries, reviews are some of the most important factors that help drive success. And while all business owners would certainly prefer to never receive them, a reality in the world of online marketing is that negative reviews will crop up from time to time – […]
Of all the major social media channels out there, Instagram may have experienced the biggest rise over the last several years. Over a third of all internet users check Instagram at least every so often, and online marketing professionals are always looking for ways to access these numbers and grow their branding efforts. At SEO […]
In part one of this two-part blog series, we went over some of the basics and initial steps toward setting up Instagram ads for your business. This avenue, which can be used in coordination with Facebook and other ad efforts, can go a long way to increasing brand visibility and engaging new audiences. At SEO […]
In part one of this two-part blog series, we went over the ways various social media platforms can benefit your branding and marketing efforts over the holiday season. These tools are important throughout the year, of course, but they take on increased emphasis during this part of the year, when consumer purchases are way up […]
For many businesses that utilize social media as one of many branding tools, the holiday period each year is vital. Holiday shoppers are already making plans and purchases, and the percentage of those who are influenced by social media in this realm only rises with each passing year. At SEO Werkz, our social media marketing […]
For those looking to drive improvements in overall internet marketing and site success, the use of social media is a must in today’s day and age. Your competitors are all doing it, with branding efforts likely spread around multiple social media channels, and you’ll be falling behind if you neglect it. At SEO Werkz, our […]
In part one of this two-part blog series, we discussed the importance of paid social media ads and some basic tips for a few of the largest platforms out there. While these services are free to access for individuals, internet marketing efforts that don’t include these paid ad features will be lagging significantly behind. At […]
Online marketing experts, particularly those for small businesses, are always looking for ways to target specific customer bases. Broad-facing public social media areas remain vital in this sphere, of course, but as some of these networks have increased their emphasis on private communication, there have been some small shifts in resources to increase the importance […]
