Different business types often require varying approaches to internet marketing, search engine optimization (SEO) and related themes, and a great example here is a business formatted as a national franchise. While such businesses often have their national marketing locked down and under control, they tend to be short on tools for reaching local customers in […]
For many businesses, the ability to advertise and show up prominently in search results within local areas is a vital factor to success. Many business types, from home services to mortgage brokers and many others in between, draw the vast majority of their leads and clients from local pools, meaning it’s extremely important to remain […]
Advances in modern technology have increased the number of ways potential customers can reach out to or otherwise interact with a business through its various online marketing channels, and those in the SEO field are well aware of these varying pathways. There are several distinct categories involved in search engine optimization and related marketing areas, […]
In part one of this two-part blog series, we went over some of the basics on both organic and local SEO. These two categories of search engine optimization relate in several ways, but also have a few important differences that business owners and online marketers should be aware of while utilizing both toward optimizing pages […]
To improve listing quality and limit spam, Google maintains the Local Guide program, which allows people to provide information about local businesses directly to Google. This local search data is very hard to fake, and is comprised of about one-third engagement, one-third local data, and one-third traditional SEO. In the future, though, engagement will become […]
In part one of this two-part blog series, we went over some tactics for helping raise your engagement within local search. This feature of Google, which is growing in importance due to the way it helps Google separate the quality of various local businesses, could be very important for you. Google knows a ton about […]
When you increase website traffic for your business, you capture more leads and boost your chances of converting prospects to clients. And for most companies, conversions lead to sales, and in turn, higher revenues. So what you need to do is increase your site’s visibility in order to get more traffic. But how? Using proven […]
In today’s tech-heavy world, having an online presence as a business is nothing short of a necessity. And unlike previous decades, where “online presence†meant little beyond having a functional website with a few basic contact and product links, that means digital marketing that extends across several distinctly different online mediums. At SEO Werkz, we’re […]
In part one of this two-part blog series, we went over some of the basic trends found in a recent Clutch survey of over 500 digital marketing pros across the country. This survey found numerous interesting results for those in the online marketing world, including the revelation that under half of all businesses utilize SEO […]
Local SEO is one of the most powerful search engine optimization tools available today, and a great way to reach highly qualified prospects in your area. You’re probably already taking advantage of the invaluable — and free — Google My Business (GMB) tool as a part of the Google Local Search (GLS) platform. But if […]
