Press releases used to be the gold standard for spreading the word about what was happening at your company—you simply create the press release and send it to the local radio, television, or newspaper and they cover your story (assuming it’s newsworthy, of course). With today’s fractured media environment, though, it’s difficult to make an impact with a press release sent just to local media. Based on that information, is the press release dead, or is there a way you can continue to use it to make an impact with the help of a Utah SEO company?
Since Google garners about 7 out of every 10 web searches, a good Salt Lake City internet marketing firm will take Google algorithms into account when developing a strategy. One of their major algorithm changes in the past couple of years has been to try and boost websites that offer quality content while punishing those that offer low-quality or “spammy” content. For that reason it’s important that your website marketing in Utah uses several different types of content marketing, and one tool that you can use to put out quality content is a press release.
Just like in the “old days” of public relations and marketing, a press release today is best utilized to spread information about exciting company news, such as new product offering or the opening of a new location. It’s important that you don’t overuse press releases by sending them out for minor items, or for non-news items, just for the sake of getting a few more keywords onto your website. If you fall into the trap of sending out too many press releases, often for mundane (and not very newsworthy) events, it can undermine credibility and hurt your standing with Google.
The biggest benefit that press releases offer for website marketing in Utah is indirect—providing an opportunity to generate organic traffic in the “Google news” section and generating “buzz” about your website. These are essential to any good SEO strategy, so don’t ignore the power they can have.
While you can still send out press releases to the local television, radio, and newspapers in your area, the purpose of publishing them online when you’re working with a website marketing company in Salt Lake City is primarily to drive traffic through the strategic use of links and keywords. For that reason you should not expect press releases posted on your site to automatically generate media coverage.
Press releases can serve a purpose as part of a content marketing strategy, but should only be used when you have something newsworthy to report. Be sure you optimize keywords, create catchy headlines, use good titles, and include photos and videos for maximum impact. Remember that press releases are great as part of a Salt Lake City internet marketing plan, but they aren’t the whole plan.