For many retailers and similar businesses, Amazon is both the gold standard and a major problem when it comes to competition. Amazon is one of the world’s single largest companies, and its combination of speed, price, inventory and overall customer experience are a big part of why this is the case.
Amazon is not perfect, however, and has weaknesses. These are in an area we specialize in at SEO Werkz: User experience, one big part of web design and our other online marketing services. By finding the right crux points and using the proper strategies, even direct competitors to Amazon can capitalize on some of the areas where they lack. In part one of this two-part blog series, we’ll look at some of the important strategies to keep in mind here.
Amazon is incredibly convenient, to be sure, but one issue it does experience is many users who become a bit overwhelmed by the sheer volume of products and options available on the site. Combine these with a number of different buttons to press or areas to navigate, and some would prefer a simpler online shopping experience.
Some tactics for giving it to them:
Amazon dominates the marketplace because of how convenient and fast it is, and while you may not be able to match every bit of this on your site, there are areas you can prioritize with your customers in mind:
Amazon is so huge in part because it sells many products through third-party vendors, but this means it also has issues with counterfeit products and fake reviews. In turn, some users worry about how legitimate their products (or the reviews on these products) are.
You can take advantage of this by prioritizing your reviews in a few ways. You can carefully vet your brands and only carry legitimate companies on your site, plus require email confirmation for posted reviews to ensure they aren’t being created by bots. When good reviews are present, emphasize them with prominent placement where lots of potential clients can see them.
For more on how to find the right strategies to compete with Amazon as a retailer, or to learn about any of our SEO or web design services, speak to the pros at SEO Werkz today.