page speed analysis infographic

Clarifying Google Page Speed Update Changes

September 22, 2022

There have been a number of questions throughout the online marketing community regarding how Google’s Page Speed Update will impact indexing for mobile or desktop content – the answer is that it won’t, as Google is now attempting to clarify. Rather, the Page Speed Update will only affect how mobile pages are ranked in Google mobile search results, and nothing more. Here are the details you need to know.

Not Related to Speed

As multiple Google employees have attempted to clarify on Twitter with more and more questions coming in, speed will not play a role in impacting desktop rankings. The mobile speed update affects only rankings in mobile search results and is completely independent of indexing. There is no connection between indexing and speed, despite some still trying to make this connection fairly often.

Slow Pages Can Still Get In

Because speed is not a major factor, slow pages can still get into the index. This is a ranking change only, with no effect on indexing.

Other Details

A few other basic details to know:

  • This change is not about mobile search results. The index will be built from mobile documents, but all users will get a great search experience.
  • Only a small percentage of queries will be impacted by these changes.
  • Slow pages can still rank highly if they have great content – speed is just one of several ranking factors.
  • There is no tool that indicates whether a page is impacted by the new ranking factor, only an algorithm.
  • No matter what technology was used to build a given page, the same standard will be applied to all pages. A page built with AMP will rank lower if it provides a slow experience, as this is part of the overall user experience and this is a significant factor.

For more on this Page Speed Update, or to learn about any of our SEO services, speak to the pros at SEO Werkz today.

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