ticket details on google maps

Avoiding Misuse of Google Event Markups

June 17, 2021

Within the world of online marketing, there are some publishers and webmasters who use misleading tactics. One such tactic is using event markups in a way that’s misleading to searchers – but Google is cracking down on this.

Google is warning publishers and webmasters alike not to use event markups in misleading ways. As punishment for those who do, Google will remove the ability for your entire site to show rich snippets in search results – a big negative for many companies. Let’s look at these new guidelines, and how to be sure you’re staying within them.

Clarified Guidelines

Google received a lot of feedback on the misuse of an event markup, so they clarified some guidelines. Specifically, they’re calling out publishers in the coupons and vouchers space – these publishers are marking up offers with an event markup. An offer is not an event, and Google doesn’t like this. Here’s what they wrote:

“Using Event markup to describe something that is not an event creates a bad user experience, by triggering a rich result for something that will happen at a particular time, despite no actual event being present.”

Google’s Action

If you’re a publisher who does this, Google has said it may take manual action – this is when a human who works for Google marks your website as doing something that’s against their guidelines. This will normally result in a rankings demotion, and may also result in a structured data markup for the entire site not being used in search results.


If your site gets flagged for one of these manual actions, you will find the notification for this in your Search Console account. You can use this information to take corrective action, after which you can submit a reconsideration request back to Google.

For more on the correct use of event markups, or to find out about any of our internet marketing or SEO services, speak to the experts at SEO Werkz today.

Stay up on the latest on SEO and Digital Marketing

Why Choose SEO Werkz?

With a team of in-house experts culled from many different specializations, SEO Werkz has all the experience and knowledge needed to improve the performance of your website. Combine that level of expertise with SEO Werkz’s own suite of proprietary tools, techniques, and processes, and you have all the ingredients necessary for success today.

Whatever your consulting or analysis needs are, SEO Werkz will exceed your expectations. We’ll deliver expert analyses, reports & consulting that are of the highest quality in the industry and that are communicated to you in a clear, straightforward manner.

Want to Learn More?

Not sure what you need? Let us help.
Get Started
SEO Werkz is a full-service Internet marketing and Search Engine Optimization (SEO) services company offering results-driven services and exceptional customer support. Our web marketing services include Social Media, Link Building, Local Search, PPC, Content Creation, Web Design, and Retargeting.
chevron-down linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram