When Outsourcing Social Media is the Right Choice

Social media is a vital part of any internet marketing campaign, and one of the big decision points for many online marketing companies is determining whether or not to outsource these services. No one knows your business better than you, which would suggest that running social in-house would be preferable – but there are several situations where this just doesn’t make sense.

What are some warning signs that you should be outsourcing your social media, and what are the key reasons why this might be the right idea? Let’s take a look.

Warning Signs

A lot of companies enter the social media world with one of three serious errors in their approach:

• “We’ll post when we have time”: This may be well-intentioned, but it rarely turns out this way. This almost always ends up with a strong start, but then a slowly devolving page without much content.
• “We’ll post what we want to sell”: If you only ever post sales pitches, many of your followers are simply going to tune you out and look elsewhere.
• “We’ll use an intern a few hours a week”: This and related approaches are just the wrong way to go. If you don’t have someone who can commit to social fully, don’t do it at all.

Now let’s look at the reasons why outsourcing is a good idea in many cases.

More Than Just Branding

Social media is storytelling, not just a brand. What you say on social will have just seconds to capture your audience – just a logo and some basic information or coupons isn’t getting it done. You need someone willing to put more into it.

Not Always About Sales

Social media is just as much about building relationships and communicating with potential customers. If these things are done well, sales will follow. But people don’t go on social media to see sales pitches – they go to see new, unique things that pique their interest.

Real-Time Responses

Did you know that nearly 90 percent of social media requests go unanswered by brands? This leads to consumers heading right to the competition. You need someone who can be responsive and timely.

Experience

If you think one person can handle all of the above as a side job while also handling other tasks, feel free to go for it – but we’re here to tell you that this often ends badly. A dedicated, outsourced social media manager can bring your social side to new heights.

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