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What We Know About Google’s New Search Console

June 17, 2021

After months of testing, Google finally rolled out early access to the beta for their new Search Console in January. While Google has announced that they will continue to port new features over to the new console throughout the year, there’s enough already there that we can take a look at the kinds of features that will impact internet marketing pros and SEO experts everywhere.

Here’s a primer on the new console – what’s upgraded, what’s stayed the same, and what we’re still waiting on.

New Features

  • Search performance report: Largely considered the most powerful bit of new functionality in the new Search Console, this is a change moving the Search Analytics section into what’s now called Search Performance. The new feature allows for multiple variable filters that weren’t possible before, as well as much wider data ranges for historical searches. The maximum date range has been more than quadrupled, for instance, including a huge 16-month range if needed.
  • Search enhancements: Google also upgraded Accelerated Mobile Pages and their status report, allowing owners to validate newly fixed AMP URLs.
  • Index coverage report: This is a section that combines the old Index Status and Crawl Errors report. It allows access for owners to view how well Google is indexing their site, and allows them to fix errors more quickly. The new Search Console also allows you to request that Google update their index after you’ve worked out a given issue.

Staying the Same

There are certain parts of the Search Console that are pretty similar, and the Search Performance report has many of the same data areas as old Search Analytics reports. As we noted above, the index coverage report includes old Index Status and Crawl Errors report elements.

Still to Come

  • Many new Search Console features – a lot of data from the old console still has to be transferred over.
  • Internal links and site links
  • International targeting
  • Structured data, rich cards, data highlighter
  • Better mobile usability

For more on how this new Search Console update will impact your business, or to learn about any of our SEO services, speak to the pros at SEO Werkz today.

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