Using Facebook Ads for Local Marketing

Facebook may feel like more of a global tool, but it can have immediate and tangible impact for local businesses. If you’re marketing a local business on Facebook, there are several ways to drive leads and customers directly to your door. Here are three ideas that can help out with online marketing for local businesses.

Boost a Post

The simplest way to get your name out to a target audience is to use a Facebook boosted post. This is essentially a Facebook ad, but Facebook presents this platform separately from their main ads interface.

You can boost any post roughly two minutes after posting it – the blue Boos Post button is always easy to find (it has recently been removed from some types of posts, however). This is a great way to remind a local audience you’re there, or promote a specific offer or event. It can help you stay at the top of potential customers’ minds but regularly sharing a wide range of content.

Local Business Promotion

Formerly known as a local business awareness ad, a local business promotion is sometimes a better choice than a boosted post for a local business. It’s not a prominently displayed option, meaning it’s an underused area among internet marketing experts.

These posts are designed to reach as many people as possible, while boosted posts are optimized more for engagement. If you’re simply looking to get the word out to people who don’t already know about you or show interest in your products, local business promotion ads are the way to go. You can set these up using the Ads Manager, or directly from your page – the latter lets you choose the number of call-to-action buttons, but Ads Manager lets you choose a full range of media options while ad creative is restricted to just one image.

Facebook Messenger Bot

Facebook messenger bots are great for marketers because they allow visitors to subscribe to your page with a single click. Once they’ve subscribed, you can send them information about your page via Messenger. Bots are an easy way to share information about launches and sales, and the open, read, and click-through rates are astronomical compared to equivalent email rates.

For more on how to use Facebook to help with local online marketing, or to find out about any of our SEO services, speak to the experts at SEO Werkz today.