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Tips for Maximizing Image Effectiveness

June 17, 2021

Web design is in large part about projecting your brand, and within this, images are a huge and vital factor. In today’s day and age, with sites like Instagram and Pinterest serving as powerful branding tools, every little detail of photos can be important within internet marketing.

What sorts of things should you keep in mind when looking to create your digital personality and separate yourself from the competition via photos? Here are some basic tips.

Remain on Message

Snapchat, Instagram and other services have created a marketplace where consumers now expect multimedia content across multiple platforms. Images need to strike a chord with your message and your brand, which means thinking carefully about your audience and their preferences. Review demographic data to align image galleries with things like age, income range and overall interests.

Now, there are limits here as well – catering to customer interests is great, but not if those interests are completely outside of your brand. You’ll need a similar focus on what’s specifically relevant to your site, and images need to relate to your brand. Keep these connections simple and easy to make – if people are looking at your images and not receiving any understanding or connection to the brand, you’ve failed.

Social Media is a Must

Even half a decade ago, some businesses would have considered social media a convenient bonus on top of other, larger online marketing tactics. Those days are over now – social media is an absolute must for all businesses marketed online. Social media is a huge piece of how consumers interact economically, from finding new businesses to making purchasing decisions.

Look for channels that match your target demographic – each of the major social networks has areas it works best with (Snapchat skews younger, for instance). Keep a social media staff with an understanding of trends and norms on each platform.

Image Quality

These days, there are thousands of images begging for consumers’ attention. The simplest ones to overlook are those that don’t stand out – low-quality, uninteresting images. Use high-quality, high-resolution images, and go for content that includes calls for action that will engage users. Be sure to stay within the law when downloading photos, and only use reputable sources.

To learn more about maximizing images within web design, or for information on any of our SEO services, speak to the experts at SEO Werkz today.

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