So you’ve finished your website and it’s uh-maz-ing. The creative is perfect, the copy is on point, and you’re ready to start watching the leads roll in. The problem is, your traffic is much lower than you expected and the conversions just aren’t coming. Why? You could spend a ton of time on the back end trying to add keywords and tweak SEO meta data, but the actual problem might be something different entirely—your pages are loading so S-L-O-W-L-Y.
Site load time is an often-overlooked part of search engine optimization, but it is critical for any website marketer to pay attention to. Data analysis shows that even one or two seconds of extra load time could cost thousands or even hundreds of thousands of visitors per year—visitors who are probably going to your competitors.
The standard to shoot for, according to consumer behavior studies, is under three seconds. Keep in mind that even sites as big as Google have seen huge drop-offs in their traffic for delays as short as 1/2 a second. Mobile traffic is no different. Nearly 75% of consumers would abandon a site if it’s not available in five seconds. Since mobile browsing has officially surpassed desktop browsing, speed on the go is crucial to your site traffic.
While you may not be able to change your potential customers’ patience, there are a few things you can do to change how quickly information is available. Here are some strategies that you can implement today. If you’re not completely comfortable working on the back end of your site, you can always hire a Salt Lake City SEO company.
There are plenty of pieces of the SEO puzzle, but one of the most overlooked—and perhaps one of the simplest to address—is page speed. Talk to an expert Salt Lake City SEO company today to find out how you can improve your site load times to boost traffic and conversions.