In part one of this two-part blog series, we went over some of the basics and initial steps toward setting up Instagram ads for your business. This avenue, which can be used in coordination with Facebook and other ad efforts, can go a long way to increasing brand visibility and engaging new audiences.
At SEO Werkz, Instagram and Instagram ads make up just one piece of our comprehensive social media services. In part two of our series, we’ll look at some important factors for setting your Instagram ad budget, some tips on scheduling your ads and how you can learn more and tweak your ads moving forward based on the initial results.
One great element of both Facebook and Instagram ads it the targeting capabilities, which are robust and powerful. They allow you to target extremely specific audiences regardless of the size of your budget, helping you specify the kinds of people who might have specific interest in your products or services rather than just spamming ads out to everyone with a phone. Instagram audience selection tools allow you to filter for everything from audience type to age range, gender, location and more.
There are minimum spends on Facebook and Instagram, usually between 50 cents and $2.50 depending on whether you want impressions or clicks. It’s best to begin at least well above this minimum level, though there’s no real stated target level – this all depends on the size of your business and who you’re looking to reach. Test various budget levels and how they impact your audience levels, starting around $100 per month or less and then moving forward from there. Spread your budget around to a few test audiences and concepts to see what works, which will give you important data to use down the line. You can always adjust your budget as you move along, another positive quality of Instagram ads.
Scheduling Instagram ads is another area that’s largely based on your own judgement and trial-and-error attempts. While you should pay attention to peak online times and who will see your ads based on when you post them, many of the factors here relate to your industry and the specific kinds of content you’re posting. Try out a few different timing schedules and see what has the most success, then tweak from there.
Once your Instagram ads have been running for a few months, you will have a wealth of data on impressions, clicks, costs and other areas. This will allow you to assess what’s working and what isn’t, particularly in vital areas like unique reach and conversion rates. Check on your cost per click and whether you find it worth it for the kinds of conversions you’re creating as a result, then make changes to future ads based on the data you have.
For more on building Instagram ads for your business, or to learn about any of our SEO, PPC or web design services, speak to the staff at SEO Werkz today.