Of all the major social media channels out there, Instagram may have experienced the biggest rise over the last several years. Over a third of all internet users check Instagram at least every so often, and online marketing professionals are always looking for ways to access these numbers and grow their branding efforts.
At SEO Werkz, Instagram is just one piece of our robust, comprehensive social media services. One of the top tools available to marketers here: Instagram ads, which are easy to set up and can be integrated with Facebook and other channels for a robust platform. This two-part blog will go over everything you need to know about setting up and maintaining Instagram ads for your business.
You generally want to ask yourself two main questions when it comes to Instagram ads, questions that could double for virtually any ad platform: What kind of message do you want to get out there, and which audiences do you want to reach?
It’s important to remember that Instagram is a visually-focused medium, one where things like design and art are vital for overall success. But with the quality available from modern phones, many of your marketing images and videos can be taken directly in this manner, meaning you don’t have to shell out for professional-quality images every time you want to run an ad. Remember that most people will view ads from mobile devices, as well.
To begin with, create the Instagram page itself and determine whether you’re going to connect or cross over your branding here with other social media channels. The most common choice here is Facebook, which can be used in coordination with Instagram to produce two-pronged advertising efforts. Ensure those on the social media team have access to all relevant platforms.
Once you have your channels set up and you’re ready to post, it’s time to dive into designing and writing your various ads. While visual marketing is the primary goal here, infusing some content into Instagram ads is still perfectly acceptable and expected.
Like with any other ad format, a call-to-action button and working destination is vital. You need somewhere people can go if they like what they see and want to learn more, which is the entire purpose here to begin with.
Now is also the time to begin creating custom audiences, something you can do based on data you receive from Facebook and Instagram ads as you move forward. You can also infuse your own previous data here to create lookalike audiences that are bound to have high levels of interest in the kinds of things you’re marketing.
For more on setting up Instagram ads for your business, or to learn about any of our PPC, web design or other white label SEO services, speak to the staff at SEO Werkz today.