The Internet has changed the way that we do business, and one of those changes has come in the way companies advertise to reach potential customers. If your company is struggling to reach out to your clients online, paid search advertising—also called pay-per-click or PPC—is one option that you should consider. Here are some basics on PPC and reasons you might want to think about implementing it in your Salt Lake City Internet marketing plan.
There are four ways to get website visitors to your site:
All of these types of traffic are different, both in terms of the cost to your business and the potential return on investment. Since a Utah SEO company writes PPC copy specifically to generate clicks and conversions on the part of the consumer, someone who clicks the link is often more likely to take action than someone who is simply seeking information. In fact, statistics show that half of users who come to your site through paid ads are likely to buy versus a much lower percentage from organic traffic.
The key to successful paid advertising is to hire a company that can help with website marketing in Salt Lake City to set up and execute a successful campaign.
First you need to set up a landing page. While any page on your site could technically be a “landing page,” this term specifically refers to a page that you set up with traffic and conversions in mind. It will not include all the same navigation and information as your main site; instead it will have text and navigation focused on one single action, for example making a purchase or signing up for a newsletter.
Landing pages should be consistent with the overall brand and feel of your company and your website so users know they are visiting a page on your site. If a user is questioning whether they arrived at the right page, your Utah SEO company needs to help you adjust the branding on your page.
Since PPC traffic is much more likely to generate purchases than organic traffic, your landing page should include a clear and obvious call to action. Talk to your website marketing company in Utah to discuss your goal, then make sure that is the only action a person can take from your page. Include easy-to-read bullet points that outline why someone needs what you are offering, and create a page that is simple and focused on your call to action to ensure few bounces and high conversion rates.
If you have considered pay-per-click advertising in the past, find the best SEO company in Utah to help you execute a flawless strategy.