Social media is a vital part of any internet marketing campaign, and one of the big decision points for many online marketing companies is determining whether or not to outsource these services. No one knows your business better than you, which would suggest that running social in-house would be preferable – but there are several situations where this just doesn’t make sense.
What are some warning signs that you should be outsourcing your social media, and what are the key reasons why this might be the right idea? Let’s take a look.
A lot of companies enter the social media world with one of three serious errors in their approach:
Now let’s look at the reasons why outsourcing is a good idea in many cases.
Social media is storytelling, not just a brand. What you say on social will have just seconds to capture your audience – just a logo and some basic information or coupons isn’t getting it done. You need someone willing to put more into it.
Social media is just as much about building relationships and communicating with potential customers. If these things are done well, sales will follow. But people don’t go on social media to see sales pitches – they go to see new, unique things that pique their interest.
Did you know that nearly 90 percent of social media requests go unanswered by brands? This leads to consumers heading right to the competition. You need someone who can be responsive and timely.
If you think one person can handle all of the above as a side job while also handling other tasks, feel free to go for it – but we’re here to tell you that this often ends badly. A dedicated, outsourced social media manager can bring your social side to new heights.
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