Within the world of internet marketing, the fields of search optimization (SEO) and social media marketing don’t intersect that often. They typically take very different strategies and emphases to optimize them, and there’s a general perception in many circles that optimizing for both within the same post isn’t really possible.
In our experience as SEO experts at SEO Werkz, this isn’t actually the case anymore. It’s possible to optimize a single post for both social and search sources of traffic. Let’s look at the specifics of both, and then a vital unifying factor.
The goal of search optimization is to indicate relevance to search engines – not to trick an algorithm, like some people think. The first step is identifying several targeted keywords or phrases, and from here, there are a few important steps:
Now that you’re worthy of being ranked on Google and other engines, the goal is to become worthy of being shared broadly on social media. The most vital factor here is the headline – articles don’t get shared, headlines do. Here are some headline-related factors to keep in mind:
As we noted, headlines are vital for social optimization. They’re also the key middle ground that can allow you to optimize both social and search functions in the same posts. Headlines can contain target keywords or phrases, and can also utilize numbers and trigger words. Colons, parentheses and other punctuation elements allow you to add more detail without sacrificing any of these factors. A heavy focus on optimizing both sides of the coin with headlines can make a huge difference for your campaign.
To learn more about optimization, or any of our other SEO services, speak to the experts at SEO Werkz today.