When using online marketing products or businesses through social media, one of the most important factors is the ability to track the success of your efforts. Especially if you’re making large investments in internet marketing, you want to know those dollars are going to good use.
With so many metrics and tracking services out there, though, it can be hard to properly gauge the success of online marketing for your business website. Here are a few of the best metrics to follow to help track your social media growth.
Whether they’re known as fans, followers or page likes, the number of unique individuals directly seeing the social media content you post is the most important single factor there out there. Different social media services use different ways of tracking these, so you’ll need to be familiar with the differences between Facebook, Twitter, Instagram and others.
Each of these services also offers you the ability to track all forms of response available on your posts. These can take the form of likes, mentions, shares, comments and more.
Reactions such as likes and shares are good for tracking volume, and things like comments and mentions can give you an idea of specific opinions your customers may have about your products. Used correctly, these bits of information can not only help you gauge your social media presence, but also help you improve details of your business based on customer response.
Engagement times are one of the best ways to help you tailor your future posting habits optimally to your audience. All major social media outlets have ways to track exactly when your posts receive the highest rates of engagement, and you can use this information to target certain pockets of time for your posts.
Facebook, Twitter and other services allow you access to analytics on your audience demographics – how they group by age, where they live, what they’re interested in, etc. They also allow you to see how many people your posts are reaching, both for people who follow you and people who don’t.
Click rates are different than raw reach, and in many cases they’re much more important. You want to know not just who is seeing your posts, but who is interested enough in them to interact with them and learn more.
Down similar lines, Google analytics allow you to see how often people are clicking onto your website from social media links, or being “referred” to your site. You can use this information to target posts optimally, or to shore up weaker areas of social media.
At SEO Werkz, we’re experts at properly utilizing social media to help your business website thrive. Contact us today to speak to our professional staff and set up a free consultation.