Maximizing Social Media Marketing Channels, Part 1
For internet marketing pros everywhere, success in the year 2020 is virtually impossible without the proper attention paid to social media marketing. Social media has become a massive and widely-used method of sharing marketing and branding information, from linking to business websites to promoting products, sales or new services.
At SEO Werkz, we offer comprehensive social media marketing services for all our clients, helping you choose the right networks to market on and maximizing your reach and visibility. Social media is a vital tool clients use for research, connections and various areas of business – has your brand or business been struggling to generate leads on various social media platforms? Here are some basics on maximizing them to draw new eyes to your products and solutions.
How Social Media Marketing Has Evolved
Before we get to specific tips on maximizing your social media presence, it’s important to note how social media has evolved over the years. When it first hit the scene just over a decade ago, social media was first a personal way of sharing, and then was a publishing tool above all else. Businesses could share content from their website and use social media to drive viewers there.
Today, however, the uses of social media are far wider and more comprehensive. Businesses can keep an eye on various social media channels to gauge opinions on their products or services, for instance, or can analyze engagement and reach with various social media analytics tools to understand which of their marketing efforts is having the most success. Businesses with specific customer groups can run targeted social media ads directed at their stronger demographics, as well.
Now, let’s get into some general tactics for improving your social media marketing.
Posting More Often
When it comes to social media, consistency in posting is a big factor in success. It’s important for businesses investing in social media advertising to post on a regular schedule, showing your followers that you’re consistent and be relied upon in several areas.
So how often is often enough? Well, this depends in large part on your business, the funds you want to devote to social media and the other channels for marketing you’re utilizing. Some businesses do well posting daily or even several times daily, while others should only post a few times a week. This is one area where dedicated social media professionals are a valuable commodity – we’ll help you determine a strong posting frequency to meet your needs.
Consistency in social media marketing isn’t only defined by posting frequency – it’s also defined by your general branding and messaging, which should remain consistent across all channels and at all times. Make sure your logo is always prominently displayed, for instance, and make mission statements clear and concise. Never post without giving conscious thought to both the written and visual elements of the post and how they connect to your broader branding efforts.
For more on maximizing social media marketing efforts, or to learn about any of our search engine optimization, PPC or web design services, speak to the staff at SEO Werkz today.