You may have heard all the buzz about SEO—search engine optimization—and wondered whether your current website has what is required to rank well on search engines. If the answer is no, you could be missing out on hundreds of potential customers and thousands of dollars in sales because your customers are going to competitors whose websites they can find through search engines.
While the best way to optimize your site is with the help of an experienced website marketing company in Salt Lake City, there are also a few things you can check to see how well you are doing. Often these things are pretty basic and can be done without too much effort—it’s just a matter of knowing they need to be done.
Before you can optimize your site, you need to know what the search engines are looking for. This is something that is constantly changing as search engine developers at places like Google try to refine their product to provide the best results to their customers (searchers). Generally you need:
On the flip side, you want to make sure you are not doing things that will cause search engines to punish your site and lower its ranking, such as:
Meta information is stored on the back end of your website, and includes things like page titles, keywords, and short descriptions of each page. Search engines like meta descriptions that are unique for each page (don’t just write one generic description and copy and paste it to all your website pages), and titles that contain keywords for the page. Be sure you follow proper formatting so search engines can read the description.
Older websites often use domain names that end with something like .com/node143.htm. While this might be useful for ranking a hierarchy of pages, it’s not useful to search engines. Instead, you want domain names that match your content, such as .com/optimizing-your-website-for-seo.
New information recently came out about Google punishing website that are not mobile-friendly. Today more than half of all searches done online are performed on a tablet or smartphone, so if your website is hard to navigate on a small screen, your search results will suffer. Talk to an Internet marketing firm in Utah about how to build a website that automatically optimizes for whatever device people are using.
While SEO may not be the sexiest part of your website, it is certainly one of the most important. Take some time to review your site and then talk to a Utah SEO company about what more you can do to create a site people will find when they search.