We all know the general goal of social media: Get more followers! This is a simplification, of course, but particularly for businesses using social media for marketing, finding ways to attract new eyes really is the name of the game.
Within the world of Instagram, there are some unique strategies to gaining new followers and increasing your social media presence. One method that has some particular benefits for businesses: Contests.
Even if you’re giving away cheap or old items, holding a contest is a great way to get your followers engaged and spread your footprint. People love trying to be first or best at something, especially if there’s no downside and they might win a prize. They’ll often share it to their followers, and enough repetition of this process could see your followers grow in a very organic way.
What are a few types of contests you can use to draw your followers in and get some buzz going? Let’s take a look.
A hashtag contest might be the most organic way to get your post seen by the largest number of eyes possible. Hashtags are among the foundations of social media, and you can use them to your advantage.
The steps are easy: Just create a picture or post with a given theme, then ask your followers to post their own takes on that theme using your specific hashtag. As more and more people do it, the hashtag will be more popular on Instagram – and as people click on it, they’ll be able to see your original post. The amount of success you have depends almost entirely on your own ability to tailor your post to the interests of your desired following.
Similar to a hashtag contest, except the currency goal here is likes rather than shares through a hashtag. A like-to-win contest is even easier to create: Just make a post (often a graphic explaining your contest), tell people they have to like it to win the prize, and then pick winners within the designated time frame. Be sure to note the winners in a post, so people know they’ll get some recognition if they win, and be sure to use plenty of appropriate hashtags as well.
Like-to-win contests are best used somewhat frequently over a period of time, rather than just single, unrelated instances. Don’t overdo it, but people will notice if you run lots of contests, and they might visit your page more often just to check on these.
For a change of pace, throw a trivia contest into the mix every now and then. People like having their knowledge tested and trying to be first to a particular answer, so engage them with a tough (but not too tough) question that relates to your industry – who knows, some of your followers might become intrigued by it and want to find out more. Set a defined number of winners, and be sure to select them fairly based on your criteria.
Selfie contests are a great way to use your following as a marketing vehicle, especially if you have products that area easily depicted in a photo. You can challenge your followers to take the most creative selfie using one of your products or a logo, and they’ll help spread your footprint for you. Selfie contests can also overlap pretty heavily with hashtag contests – you can ask people to both post selfies and identify with you posted hashtag.
Ready to put these and other social media and web design tips to use? Our team at SEOWerkz is standing by for a free consultation.