In part one of this two-part blog, we went over some of the primary trends online marketing and SEO pros need to know in the year 2019 when it comes to web design. Website design is a constantly morphing field, and a lack of knowledge about these kinds of trends can leave you looking up at the competition when it comes to your rankings.
At SEO Werkz, our web design services are always ahead of the curve when it comes to popular trends. Here are a few others to keep an eye on, including some visual elements you may not have considered in the past.
We talked about mobile-first indexing in part one of this series, and responsive web design is up that very same alley. Marketers everywhere have to recognize that, even in just a few short years, the number of robust reading devices available has exploded – what used to pretty much just be desktop computers and laptops has now expanded to a full range of mobile phones, tablets, wearable devices like watches, and even smart televisions.
Combined together, these various forms of non-desktop designs now exceed desktop users in overall scope. Google has responded in kind, making several adjustments that increase the importance of responsive web design and how it impacts both UX and your rankings.
Our capabilities today mean that just a single color or theme in your design likely won’t cut it – you have the ability to easily do more, and you should take advantage of it. One big recent theme in this area is color gradients, a term that describes a range of position-dependent colors that will fill sections of pages with rich-looking imagery. More and more online marketers are experimenting here with loud, bold colors that really set their sites apart and make them memorable.
Some will tell you that minimalism is in style within web design for 2019, and while we’d disagree, our qualm here is only in the wording used. It’s true that many sites have begun to embrace something of a minimalist approach to design, but this is more of a byproduct than an actual goal – that goal, put more precisely, is simplicity.
While you have a ton of design and interactive elements available to you, you don’t want to go overboard here. Too much information or too many choices will overwhelm your audience, forcing them to try and process too many things at once and distracting their focus from your primary branding and messaging.
Another important area to track is page layout, and text is obviously a big factor here – it makes up a huge percentage of the information conveyed to customers on your site, and is a vital influencing factor for all users. Using strong, bold typography that matches your branding through fonts and imagery goes a long way toward maintaining your image and leaving lasting impressions.
For more on the trends you need to know in web design this year, or to learn about any of our SEO or PPC services, speak to the pros at SEO Werkz today.