Any SEO or web design professional will tell you how vital content is within the online marketing realm, and recent periods of time have seen some changes within the blog and content world. In particular, there’s been a trend toward Google and other search engines prioritizing more recent and updated blog content over older blogs, even if these older blogs are on more authoritative sites.
At SEO Werkz, content creation is one significant arm of our comprehensive white label search engine optimization services, which include everything from web design and basic SEO optimization to PPC, social media marketing and much more. As marketing pros and content creators look to adjust to new trends within the blog and content world, it’s important to differentiate between updating old content and creating “fresh” content – and to understand the major value both areas hold in increasing site traffic and conversions. This two-part blog series will tell you everything you need to know.
First and foremost, it’s vital to separate these two areas, which may seem similar but are not the same. Fresh content, as the name suggests, involves creating entirely new blogs or other forms of content from scratch, creating brand-new pages for the website. These pages help the site rank for new or existing keywords, often assisting companies with adding long-tail keywords or phrases that don’t fit well in many other locations.
Updating old content, on the other hand, refers to repurposing or otherwise refreshing previous such posts. Both of these approaches have significant benefits in the right situations – the rest of part one of our series will focus on the benefits of updated content and some tips on which content to target for updates.
There are several specific areas of SEO and content creation that see direct benefits from updating and repurposing old content, including:
Which kinds of content should you be shooting to update, refresh or repurpose? A few good options:
For more on repurposing blog content versus creating fresh content, or to learn about any of our SEO or web design services, speak to the staff at SEO Werkz today.