Search engine marketing is a multi-faceted game, and one of the key areas across all platforms of web design is imaging. Image galleries are a fantastic way to improve SEO, but they’re often overlooked.
At SEO Werkz, we’re ahead of the curve here. The average user is getting younger and more modern, and we know how important images are for driving the user experience and increasing conversion rate. Let’s look at a few factors and techniques you need in this area to maximize SEO.
As we noted, the market is getting younger and younger for search engine marketing. Visual content dominates the online sphere – new visitors to a site you run are as much as 94 percent more likely to view and absorb your content if it features images somewhere within the text.
The accompanying content can’t just be useless, of course, but assuming relatively even levels of content, images can make all the difference. They make your site and your services more memorable, and provide a stronger reinforced message that reaches various styles of consumer.
Even eliminating audience tendencies to lean toward visual content, images still have a huge effect, especially on conversions. Visual proof to back up written claims is a massive factor in customer retention – even if you’re ranking high on Google and other search engines and drawing good traffic, a lack of quality images to prove your services might doom you compared to the competition. People want to know what they’re paying for, and a picture is worth a thousand words, as they say.
There are a few important factors in picking the right images, but in a broad sense, the most important consideration is how the images will portray your services. For some companies this is easy – a company installing wood floors can simply show some of their best work in images.
For others, it’s tougher. Many intangible services are provided which can be tougher to match with images. In these cases, beyond unique creativity, you can look to tactics like a staff picture gallery or any pictures of your company interacting with the community. Anything that will build trust and good will with your customers is great, and anything that will engage them on products at the same time is even better.
At SEO Werkz, our search engine optimization team is right on top of images and every other SEO element your business may need. Speak to our experts today to find out more.