Marketing is a unique profession because it requires creativity and new ideas, and it is an increasingly data-driven business. In fact, with the high volume of data available today through website marketing in Utah, your business should have a pretty clear picture of exactly who your audience is and the most effective ways to reach them. If you’re not sure who is on the receiving end of your SEO and website marketing, here are some ways you can get to know them.
While a brick-and-mortar business can get a pretty good idea of who their target audience is by simply observing the average age, gender, and estimated income level of the people who walk through the door and make a purchase, online companies don’t have the same luxury. Instead you need to install and pay attention to analytics to identify who is on your site.
There are several tools available out there for free, such as Google Analytics, as well as some paid software you can install, but it does you no good to install it and forget about it. Instead you should be regularly reviewing the reports that your analytics system generates to identify:
For many businesses mobile is a new frontier, and one that is growing rapidly. While the idea of a mobile website has only been around for about a decade since smartphones were introduced, the number of mobile web browsers has steadily increased over the years and has recently taken over the number of people browsing from desktops. As such, a mobile-friendly design is something to consider. You can review your analytics to see exactly how many people are browsing your site from smartphones and tablets before you commit to getting a mobile site, but in most cases it will make sense financially from an SEO and audience-attracting standpoint to invest in this change.
What if your data shows that more than half of your website visitors are from a different country and speak another language? If you didn’t know it before, now is a great time to translate your website into that language to take advantage of that potential customer base. Gathering data about your audience is really only useful if you act on that information. Once you know who’s on the site, when they visit, what they look at, and whether they take action or not you can start to optimize your site to get these people to do what you want them to do—make a purchase, fill out a form, request a demonstration, sign up for an e-newsletter, or some other action.
Finally more data can help you and your website marketing firm in Utah create an effective and efficient marketing plan to reach out to the customers who care most about your products or services, or to reach customers that don’t currently visit your website.
Knowing your website audience and their behaviors, habits, and desires can help you engage existing and potential customers on a deeper level. Talk to your Salt Lake City internet marketing company today for strategies on understanding your audience better.