More than 2 billion people are active social media users, and another 12 sign up for social media every second. More than 90 percent of companies recognize these trends and have accounts on at least two different platforms. If you are just realizing the importance of social media for your business, you may be wondering how to get started.
Most businesses use the big three social media platforms: Facebook, Twitter and Instagram. However, there are other ones to consider as well. Snapchat recently started picking up more momentum as more celebrities, businesses and other public figures create accounts. If you run a food-based or craft-based business, Pinterest may also be a good option.
In order for your business to be recognizable across all platforms, use the same design trends that you use on your website. This includes colors, fonts and logo, but it also includes how you speak to your followers. If your website is relatively formal, your social media posts should be as well. If you use a lot of humor or an enthusiastic attitude on your website, do the same on social media.
Don’t allow yourself to become one of the many small businesses with social media accounts that are inconsistently or never updated. If you forget about posting, your followers will forget about you. Posting once or twice a day is preferred by most consumers, but be sure you are creating content that is relevant and not repetitive. Get your followers interested by asking questions and be sure to reply to people. You don’t have to answer every comment if you get quite a lot, but you should try to answer as many as possible, and never leave direct messages unanswered.
Trends in social media change constantly, so once you do sign up, it’s important to keep track of what is acceptable and what isn’t. Some people choose to hire a social media expert such as SEO Werkz to help them navigate the complex world of internet socialization.