For those in various areas of the internet marketing and SEO world, a primary focus on the online realm is natural. Efforts in SEO marketing and various related services are all based online, after all, including particular elements of SEO strategy such as link building.
At SEO Werkz, our search engine optimization services are second to none. In addition to comprehensive site optimization services, we also offer off-site tactics to assist your website and brand – and even additional outside-the-box expertise for certain businesses. One area that’s become popular within the networking sphere for businesses, and is even finding its way into specific SEO strategies: Hosting offline events, which can be used not only to build in-person partnerships and traditional business connections, but also to assist with building up backlinks for your site. In part one of this two-part blog series, we’ll go over some pre-event strategies for this area, then in part two we’ll dig into some in-event and post-event tactics to look at.
If you’re planning to host an offline event targeted at several areas of business growth, one of your first steps will be sharing the information for this event online. We recommend a dedicated landing page on your website that not only gives important details about the event, but also offers a registration hub and collects basic information from potential attendees. This same landing page doubles as a share-able piece of content to promote both your site and the event.
From here, a great strategy is to bring your event landing page to various event listing sites, which are available on both a local and national scale. For smaller events in your area, there are several regional sites our team will tell you about that will help earn links and increase the number of eyes on your event.
If your event is larger, and particularly if you’re a national company, there are larger sites like Meetup that facilitate direct links to your event landing page. Meetup, and others like it, are often scraped over by additional marketing sources, meaning you often get several links to your page.
Another prominent way to increase linkage for your offline event: Connecting with various industry bloggers and influencers. Make sure you stick to industry experts and high-authority sources who are respected and associate with credible websites with strong domain authority. These people can not only provide links, but also social media sharing in valuable areas.
Now, when dealing with these various influencers, you can’t simply expect their assistance without offering anything to them. Be prepared with opportunities like cross-site promotion or others that will incentivize influencers to link with your brand – partnerships that could easily continue into the future, meaning you’ll gain not just a link here, but potential future exposure as well.
In part two of this blog, we’ll discuss how to capitalize on link-building efforts during and after offsite events. For more on this, or to learn about any of our search engine marketing services, speak to the staff at SEO Werkz today.