‘Tis the season—often the most important season for a retailer to make sure they meet their annual sales goals, that is. The time of year when people reach into their wallets and make purchases for friends, family, and loved ones in the name of the holidays. If your business sells items that people might want this holiday season, now is the time to work on your website marketing in Utah to help drive holiday traffic your way. Here are some ways to improve your SEO so your holidays are more like “the most wonderful time of the year” and less like a “Bah Humbug!”
Surveys show that many people try to get a jump on their holiday shopping, so if you want them to spend money at your establishment, don’t wait until Christmas is already here. Start early with an SEO marketing plan in Utah that will help them find your business right now.
One of the most successful holiday strategies (and really one of the most successful overall SEO strategies) is to publish content. Create blog posts that will help drive people to your site, and that people will want to share with friends and family. Think about some of the things that people might want to share this holiday season—for example, heartwarming holiday stories, tips for reducing holiday stress, unique gifts for that difficult person on your list, or money-saving shopper tips.
If you don’t already have it, create a section of your website specifically for holiday gift ideas. If you’re feeling really ambitious, divide it into sections like Gifts for Him, Gifts for Her, and Gifts for the Family. Not only will these pages help your website browsers easily find the things that they are most likely to want to buy this holiday season, creating this type of navigation can help your page rank well in holiday gift idea searches. Also consider including specials like free or discounted shipping, bonus gifts, or easy online ordering with local store pickup.
Do some research on places like Google AdWords and Google Trends to find out which items on your inventory list are trending. You may not even know that there is a high volume of searches for reindeer antlers for Christmas parties, but if you sell them you definitely want to highlight this in your content, on your landing pages, and in your specials. It might be harder for a small company to rank on generic terms like gifts for mom, so try to find something that is unique to your store or your geographic area.
As the holiday season approaches there is nothing more important than having a working website. Even the best efforts for online marketing in Utah will not benefit you if shoppers arrive at your site and have difficulty ordering items because of a slow website, glitches, broken links, or other problems. Check out your entire site right now to make sure the process will run smoothly for all your shoppers.