In part one of this multi-part blog series, we went over some of the basics involved with determining whether to attempt your own SEO or outsource these services. SEO, or search engine optimization, is a vital area of success for numerous online businesses, but how to maximize it is a major question regularly facing business owners and online marketing managers.
At SEO Werkz, we’re here to provide the highest quality SEO agency services available for those who have chosen to go this route while outsourcing their SEO needs. In today’s part two of our series, we’ll dig into some of the formats available for such outsourcing, then in part three we’ll go over some important factors to consider and questions to ask as you’re determining which of these options to take.
This option technically isn’t outsourcing, as it involves hiring someone to a role dedicated only to SEO, but it’s the most significant option out there when you’ve decided you want to make a major investment in this area. An in-house SEO pro brings you every benefit possible: Not only will they carry major SEO expertise and the knowledge to assist you in many areas, their embedding in your company will allow them to learn specific business needs and goals and target SEO efforts in this direction.
Now, the somewhat obvious downside here for many businesses is cost. Many cannot afford to pay a full-time employee for this role; there are part-time options available here, but you risk quality level slipping at this point and you might be better off going with an agency.
For many clients, the ideal middle ground here is an SEO agency like ours at SEO Werkz. While our SEO pros technically do not embed in your company, they might as well do so in many cases – our work involves a detailed investigation of all the most important sectors of your business as they pertain to SEO and related areas, plus implementation of proper themes to meet your needs.
As a long-running SEO agency, we have fantastic local and national connections in terms of publishing, link-building and many other important SEO practices. We also have the expertise of having dealt with numerous company types and business needs, ensuring your business won’t be unfamiliar to us.
For those with a lower budget but who still want to outsource some SEO services, you may consider a freelance SEO consultant. This type of individual usually has a solid understanding of the industry, though tends to lack the resources of an SEO agency in most cases. For those only looking for occasional help, however, the ability to hire a freelancer for hourly, monthly or even one-time services may be valuable.
For more on hiring an SEO team versus keeping this in-house, or to learn about any of our SEO, PPC, web design or other online marketing services, speak to the staff at SEO Werkz today.