The past couple years have brought several changes in the Google search algorithm (you probably heard about that little thing called Panda), and with all the changes came a much-hyped statement from Google that guest blogging is “dead”. However, before we hold a funeral and bury this type of content marketing forever, it’s important to look a little more closely at the art of good guest blogging to see how it can still be benefit your website marketing in Salt Lake City.
Guest blogging has been, and still is, an effective way to build some quality links around the web, generate visibility, create followers, and exchange ideas within your field of expertise. The key is to do it the right way.
The same way they are eliminating the incentive to link to low quality websites, Google has also indicated that guest blogging on any and every spam website will actually hurt your Utah SEO. Instead it’s critical that bloggers find quality sites where they can contribute, post content, link, and share. Be sure the site is associated with appropriate keywords for your audience and your industry to get the most out of each post.
As a general rule of thumb whenever you create content: Don’t Copy. While this is a solid strategy overall, it’s especially important online, where search engines will punish you for copying and pasting the same content over and over again on multiple websites. Even worse is plagiarizing the content of other writers and passing it off as your own. Just write original posts whenever you plan to post content. You can also hire a website marketing company in Utah to help you, but make sure they understand your strategy of quality over quantity, and they are up to date with the latest Google changes so they don’t do more harm than good.
The purpose of guest blogging is to provide inbound links to your website from reputable third-party sites, but if you crowd your entire content with links Google may flag it as spam and it will have a negative effect on your SEO. Early on you may want to limit website links to your byline. Once you have an established reputation, cap the total number of links at three to five per post, and do a mix between keyword-rich anchor text, URLs, and common phrases like click here.
The best way to create quality guest blogs is to establish yourself or your company as an “expert” in your field. Cultivate relationships with thought leaders and submit quality content to websites that are at the forefront of your industry. By publishing consistently in the same places your voice and your byline will eventually be seen as authoritative on a certain topic and reputable websites will be more likely to publish future content. Get to know your readers, read and respond to comments, and connect with editors to build long-term value.
When you’re ready to explore the possibilities of guest blogging as a component of your SEO strategy, the best way to start is with the help of a reputable Salt Lake City internet marketing firm.