Search engine optimization is quite literally the name of our game at SEO Werkz, and we’ve seen all kinds of successes and failures within the SEO field. Perhaps the biggest reason we see companies fail in this realm: They lack a cohesive plan.
SEO simply for SEO’s sake won’t come close to maximizing the potential of these services. To really do so, you have to identify the purpose of your SEO and align it with your overall goals. Let’s go over a few basics of this process, and how our SEO services might benefit you.
For the real purpose of SEO to become clear, we have to put ourselves in the client’s shoes. Clients are searching Google or another search engine for a solution to a problem, and it’s your job to help provide that solution in a way that draws them to your services. They’re often ready to make that decision right now, and being easily identifiable with positive attributes to show off makes it more likely that they’ll decide on you.
In many cases, your goal is simply to help increase your sales on your website using SEO. That isn’t always the case, though – not all websites using SEO are directly selling products and services. In a broader sense, then, the real purpose of SEO is to attract the audience, and then influence them toward a desired behavior of some kind.
This can mean several different things depending on your business, from actually purchasing a product to simply scheduling a consultation that gets them in your doors. Determining this primary purpose for your site is your biggest first step.
Once you’ve identified your purpose for SEO, you can set the proper goals to attain them. Whatever behavior you’re hoping to influence, your goals should track that behavior.
Finally, aligning your purposes and goals will get you the rest of the way there. Track the progress and increases in all you relevant areas, including (but not limited to) how well your site’s rankings are improving on Google. The clearer your goals are, the easier their results will be to track.
To learn more about our goal-based SEO services, or any other element of our internet marketing packages, speak to one of our experts at SEO Werkz today.