Many SEO companies in Utah develop strategies that will help you optimize a website for searches on Google. While this is something that you certainly should not ignore—Google accounts for 67 to 68 percent of all online searches according to 2014 data—a strategy that only focuses on Google ignores about one-third of the search market. If you’re working with the best SEO company in Utah, they will create a plan to get your site ranked on all the most popular search engines, going beyond Google.
In order to have a well-rounded SEO strategy, it’s important to focus on rankings for the big three:
If you’re doing the math, those numbers only add up to 96.3%, but the remainder of the search traffic is scattered among a few small players (mainly Ask.com and AOL.com), and probably not worth the effort to try to optimize.
We have already established that Google is the proverbial 800-pound gorilla in the search marketplace, but because of their size and power within the industry, working with a website marketing firm in Utah to get ranked on this site will require a significant amount of effort.
Purchasing products like AdWords or targeting popular keyword searches on Google can also get expensive, which is fine if you have an unlimited marketing budget, but without a lot of money you might not get a lot of return on investment by trying to spread a small marketing budget too thin.
Another benefit to competing in the non-Google space is that it’s not as crowded as the Google competition arena. Not as many companies are creating SEO strategies for Bing and Yahoo so the upside for your website is much larger. Often the changes required to boost your SEO on these search engines are minimal and can be done quickly when you’re working with the right Utah SEO company.
Finally, when you’re developing your strategy for SEO and trying to decide whether or not it’s worthwhile to target these other search engines, consider what audience you are trying to reach. Many Windows computers default to using the Bing search engine, so if you’re selling a product that works with Microsoft computers this could be a key demographic. Yahoo is the default search engine for Firefox users, and the agreement between Google and Safari is set to expire soon, so you might see an increase in traffic due to those factors as well.
The key to any SEO strategy is balance: just like you don’t want to rely on a single product or a single client for your entire revenue, you don’t want to focus everything on Google for search engine optimization. Work with a Utah SEO company today to find out what else you could be doing to target other opportunities as well.