They say all politics are local, and the same is often true for small businesses trying to generate more profits and boost the bottom line. When people in your area are searching for the products and services that you provide, it’s critical to have an online marketing strategy that will ensure they are able to locate your business. Here are some guidelines to generate more local traffic with SEO marketing in Utah.
If you have been listening to marketing experts over the past year or so, you have probably heard about content marketing. In fact, you may have heard about how “content is king.” While it is true that content is a key piece of any online marketing strategy, it is not the only thing you should be focused on. Talk to your Salt Lake City internet marketing company about what else you should include in your mix, such as:
The vast majority of local searches today are people searching from a mobile device, looking for local businesses where they plan to spend money. In fact, statistics show that the top two reasons for mobile searches are to locate a specific business or search for a local product or service (a category search). Add to that the staggering statistic that 78 percent of local searches end in an offline purchase, and it’s critical that you have a website that is mobile-friendly. The trend is to build “responsive” sites that automatically adjust to whatever device someone is using and still offer a rich experience and all the information that people might want.
Jamming keywords into your content is not the best way to get great search results for your website—in fact, Google will punish websites these days for too many keywords. Instead it’s important that you figure out what your audience wants to know and provide that information in an easy-to-find format. A quick-loading website with important information is far better than fancy Flash design, tons of pictures that make your website slow to load, and a long-winded history of your business on the homepage.
Verified listings with Google business, Google maps, and local search sites like Yelp are important to help people find where your business is located. A recent study indicated that 79 percent of mobile phone users use their phones to search while they are on the go, and the top reason they use their mobile devices is to find a specific business. If you’re not listed on Google maps and other similar sites, talk to your Utah website marketing firm to help you get started.
Finally, it’s important that you are involved and active on social media. These sites are great ways to let your customers connect with you and start a conversation, and you should welcome the opportunity. While social media might seem scary, a Utah SEO company can guide you on getting started and being successful in making a connection with your customers.