Further Impact of GDPR on SEO Efforts

In part one of this two-part blog series, we went over some of the basis and SEO impacts of what’s known as GDPR. Short for General Data Protection Regulation, GDPR relates to users opting into certain forms of tracking while visiting sites or browsing the web, and can have a major effect on SEO efforts in several areas.

At SEO Werkz, we’re proud to offer comprehensive search engine optimization (SEO) services, from on-site optimization to link-building, content creation, web design assistance and more. As GDPR is becoming a more widely-used theme across many countries and the web as a whole, many SEO experts are actually realizing that it benefits them in several ways. Here are a few more of these benefits, both for business owners and those in the SEO world looking to improve their site rankings and related factors.

Customization

Despite Google making regular noise about moving their search results away from personalized formats, the fact remains that this is a big factor. Think about all the factors Google considers while spitting out results for a given search: Their prior searches, where they’re located, and even what time of day, week or month it is during the search.

While results themselves might not be personalized, queries still absolutely are. For this reason, search quality is improved massively when users accept cookies – a requirement under GDPR, as we went over in part one. Without these cookies, search will be muss less specific for each individual, which in turn benefits SEO companies less.

further impact GDPR SEO

User Intent

Down related lines, GDPR allows for much more specificity when targeting user intent with content. Areas where GDPR is in effect will allow content to directly match the user intent, which – as we just discussed above – the user can already find for themselves using their search.

Consider a case where a consumer is looking for a new car. Rather than using paid marketing to target them in ways that basically amount to guessing which kind of car they might want or their budget, GDPR allows SEO experts to create content directly for users who are looking for more detailed searches, such as a specific car brand, color or year.

Anonymity Allowances

Part of what’s great about GDPR within the SEO realm compared to many others: There’s no requirement that users give up any private data while searching. Contrary to a social media platform, for instance, where logins and personal information are often required, search can be done 100% anonymously without breaking any of the regulations of GDPR. It can still provide great results without risking any privacy concerns.

For more on GDPR and its potential impact on the SEO world, or to learn about any of our SEO, PPC, web design or other online marketing services, speak to the staff at SEO Werkz today.

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