For internet marketing experts everywhere, the turn of the new year is a chance to take stock of the previous year while looking forward to early 2018 trends. This is an industry where being ahead of the curve is directly connected to profitability, and falling behind can leave you in a very bad spot.
One big trend that many online marketing experts are pointing to in the year 2018 is the increasing relevance of Facebook reviews as marketing assets. Reviews on Facebook are becoming a more and more integral part of the product as the platform expands the way users can leave and track reviews. Let’s look at a few of the important areas to consider here as you move into the new year.
Reviews drive search traffic for Amazon, and they also help with sales. It’s important to remember that virtually everything on Facebook can count as a positive or negative review in some way – a comment, a check-in, someone sharing an experience, a new employee updating a profile to show they work for you, partners tagging you in posts, or even customers mentioning or tagging you in live video could all be forms of “reviews” for your site. Facebook offers more avenues than any other medium for your services to be rated in a public way.
This has always been the case, so what’s actually changing. Simply put, everything on Facebook – everything – is now becoming boostable. You can now collect all forms of review that we mentioned above and make sure they’re seen by vital potential customers.
You can boost positive reviews, share media mentions, and boost up older posts so they get more exposure. You can control every element of what customers see when they first come into contact with your brand. Combine that with all the different forms of review available, and you can see why Facebook is such a valuable tool.
Now that you know everything we’ve discussed here, remember that your competitors do also. Facebook automatically shows prospects which of their friends are fans of yours, have left reviews, or have checked in. If your competitors have tons of these reviews and you have far fewer, which do you think customers will gravitate toward?
For more on how to use Facebook reviews positively, or to learn about any of our SEO services, speak to the pros at SEO Werkz today.