Social media efforts within online marketing are all part of the larger goal to increase sales, and Facebook advertising is one of the best examples. Facebook ads are great for every stage of the sales funnel, and Facebook Pixel allows you to track how people engage directly with your brand – allowing you to send them unique ads based on which stage of the funnel they’re currently in.
How can you use Facebook specifically to increase ad sales? Here are a few tactics.
Most people use Facebook to socialize, not make purchases. With that in mind, you want to put your product in front of a targeted audience to get the proper resonation. So if you’re selling products for expecting mothers, you naturally want to immediately remove men from your target audiences.
More than this, though, look to play around with the details, such as the “Interests” field. This tool helps you locate all relevant categories and pages that an audience cares about, and you can narrow your interests selected to target a more specific audience. Combining multiple narrow interests in your niche will create a die-hard audience.
If someone has purchased products “A” and “B,” look to target them for product “C.” It’s easier to sell to people who already have bought from you and have a good impression of your brand, so you can get a great return on your ad spend for these kinds of campaigns.
Facebook ads often contain referral programs, and these encourage customers to convince their friends to also become customers. People are more likely to open this kind of referral via Facebook than via an email, and this is a great way to offer discounts and special programs to attract new customers.
Combining content marketing and Facebook ads can create a powerful beast. Content can be funneled to particular audiences, and then remarketed if people engage with the post. The most times someone interacts with your brand, the better.
Look to target people who have visited your product page and added products to their cart, but then abandoned their checkout. These people often only need a small nudge to complete their offer, or may have even forgotten to complete the purchase. You can tailor discounts based on how long ago they left their cart, to help re-engage customers with your brand.
To learn more about how Facebook marketing can improve ad sales, or about any of our SEO marketing services, contact the experts at SEO Werkz today.