For companies looking to brand themselves through online marketing and web design, an important area not to forget about is the “About Us” section of your website. No matter what kind of business you are, this section is a great opportunity to define your services and communicate what your company stands for.
At SEO Werkz, our web design team will work with you on every important section of your site, including the About Us section. This multi-part blog will dig into several vital areas of research on the About Us page, from the groups who are accessing it to the characteristics that are important, plus some factors that play a big role in whether users are satisfied by your About US page.
The About Us page is not a secondary concern – it’s an important part of any company site that will be accessed by several different user groups. These groups include each of the following:
Based on several areas of research by Nielsen Norman Group, one of the most important trends in About Us pages today is the expectation from users of transparent, authentic information. This trend is also present for several other major web design areas.
Simply put, website users are intelligent and want to be treated as such. They’re skeptical of companies who try to doubletalk them or impress them with fancy terminology without providing actual, substantive information. On the flip side, they love areas like peer reviews and customer-focused elements that make digesting legitimate information simple and easy.
What are some examples and elements that go into providing a transparent, authentic About Us page? Here are a few:
For more on About Us pages, or to learn about any of our SEO, PPC or web design services for internet marketing experts, speak to the staff at SEO Werkz today.