Many people discuss updates to the Google algorithm that might impact your SEO in Utah, but fewer people are aware that Facebook has also recently made some changes that could impact how much reach and impact your company will have in the News Feeds of your followers. Before you panic and abandon your Facebook strategy altogether, here is a quick overview of the change and how to work within the new parameters.
In an announcement on Facebook (where else?), the social media giant recently discussed their rationale behind the changes to their algorithm:
“As part of an ongoing survey, we asked hundreds of thousands of people how they feel about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content,” according to a November 14, 2014 post in the Facebook for Business News section.
While paid advertisements are still going to appear on the right column of the site as people browse their News Feed, many Facebook users indicated that it was the promotional posts from pages and companies they had previously “Liked” showing up in their News Feed that bothered them the most. While paid ads outside of the News Feed are closely controlled based on behaviors and engagements, the promotional posts within the content were not so closely monitored—until now.
Just because you post on a Facebook page for your business doesn’t mean you will automatically get punished under the new rules, which Facebook said went into effect in January 2015. From surveys, Facebook identified three criteria that they are using to classify posts as too “promotional”:
Most companies probably won’t see a huge impact in their organic reach, but it’s a good idea to take a look at what you are posting and see if it is too salesy or pushy. Facebook says its goal is to continue providing a free and easy platform for companies to build an online presence while simultaneously making the News Feed more valuable to its consumers. Truthfully, though, it’s always been more beneficial for your company to offer interesting and useful content to your audience than just pushing sales and promotions.
While you can review the best practices tips that Facebook publishes for businesses that manage pages on their platform, sometimes it takes the help of a professional to really get your strategy right. To revamp your online marketing strategy or to develop a better way to reach your audience through social media and SEO in Utah, talk to a website marketing firm in Salt Lake City today.