It’s the end of 2014, and a time when many people are making their new year’s resolutions. If you own a business and your resolutions including doing more marketing, attracting more customers, and increasing profits, creating a plan for internet marketing in Salt Lake City in 2015 will ensure progress in the coming year—those who just wait and see what happens rarely see any measurable success. With that in mind, here are some strategies on which to focus.
It was Edmund Burke who said, “Those who don’t know history are doomed to repeat it,” and while he probably wasn’t talking about search engine optimization when he said it in the mid-1700s, this is as true for companies today as it was for the colonial rebels during the Revolutionary War. Before you can adequately plan for 2015 you need to know what happened in 2014, and try to analyze why it happened.
If you’re not currently tracking the online activity of your customers, talk to a Utah SEO company about adding tools like Google Analytics to your site. These tools are free and easy to use, and will give you a baseline of data that you can measure against in the future.
Creating new content on a regular basis is an important part of any SEO strategy today. For many business owners—especially if you own a small business and are doing much of the marketing on your own—generating frequent content is difficult and time-consuming. By creating a calendar that outlines all the major activities you have planned for the coming year you can schedule out social media posts, press releases, promotional emails, and other online marketing at the beginning of the year or beginning of the quarter and won’t have to worry about it all the time.
You can also provide this calendar to your website marketing company in Salt Lake City and they can use it to write blog posts and other content that will help drive traffic to your website. Some key things to include on your calendar are:
Traditional advertising is often about immediacy—you want your ads running when people are thinking about making a specific purchase. For example, you want your holiday advertising to run in November and December because that’s when holiday shoppers are out spending money. SEO is different, though. It requires lead time to generate website traffic from keywords, and additional time to optimize those keywords based on consumer behavior. For that reason it’s important to start your SEO in Utah right now, even if your peak selling season doesn’t start for a few months.
If you’re not sure exactly where to begin, or you just don’t have time to focus on digital marketing, hire the best SEO company in Utah to help you get started today.